The fun and varied selection of POS - including the hmv Stockee (which featured a Die-Cut Shark Bite) the Tesco Theatrical Unit and the Asda Barkers, Balloons and Hats - created an interesting and unique display
Launch calls were also utilised to set up Chart and POS space for They Shall Not Grow Old. More than 4,000 copies were merchandised during these calls
To minimise POS going missing, eXPD8 merchandisers walked all possible stockholding POS into Asda and Morrisons. Deliveries of these items were checked up on via our Complete at Home POS Check calls, which allowed us to chase up deliveries and order spares where necessary
Any issues on launch day were immediately reported to the client and investigated through our retailer Head Office contacts
Non-compliant stores were contacted as soon as possible on launch day to ensure any issues were resolved
eXPD8 completed replenishment visits across Week 1 and 2, ensuring continued visibility and availability of the product to consumers across the key sales period in the run up to Christmas
Our mission was to plan, implement and deliver the launch of The Meg, Warner’s biggest film launch of Q4. Additionally, we were tasked with implementing the simultaneous launch of They Shall Not Grow Old, Peter Jackson’s WW1 Documentary
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