Compliance for the launch was a success and finalised at 91% overall
eXPD8 influenced compliance by 61%
Over 5,000 copies of the title were sited by eXPD8 resulting in Sainsbury’s being No.1 supermarket retailer for launch day sales
Here at Central Office, bespoke briefs were created ahead of the launch with instructions for the set-up, along with planograms and visuals of new POS to be sited such as Headers and Fins for the SS2 Tower. Merchandisers had access to these briefs before and during the launch activity to enable them to successfully complete the task.
eXPD8 liaised regularly with the client prior to the activity to ensure all information was present and correct.
During the launch, we received some feedback that the new POS for the Book Club Shipper and the SS2 Tower had not yet been received in several stores. Merchandisers liaised with stores to make them aware of the issue, resolving where possible during the time of our visits, or informing Sainsbury’s so that spares could be organised.
eXPD8 visited Sainsbury’s stores to support on the launch of the new Margaret Atwood title ‘The Testaments’.
Our task was to support the Entertainment department during the launch by siting copies of the title on the Books Chart, the Book Club Shipper and the SS2 Tower along with POS promoting the new title.
475 stores were to be visited on launch day.
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