Day 1 Theatrical POS & Visual Merchandising For Film Launch ‘Fantastic Beasts & Where To Find Them’
Average compliance achieved
Number of Products merchandised
Number of Stores visited
% set-ups/visits completed
Click here to see a video from Victoria Wallace, Customer Marketing Executive at Warner Bros.
346 Pre-launch visits were carried out initially to engage stores with one of the most exciting Warner releases of 2017
Our merchandisers shared product trailers with staff, set up Countdown Standees and agreed the setup of Theatrical POS ahead of launch day
On launch day over 1,600 store visits were completed across 5 major retail chains
Over 2,900 replenishment visits ensured the title was well stocked and POS remained sited throughout the 2 weeks following the launch wherever possible
Buy In Calls for the Theatrical Standees were bolted-on to other activities to create cost efficiencies for the client
On Launch day itself an average compliance of 95% was achieved across all 5 retailers
Fantastic Beasts and Where to Find Them performed well above its sales forecast, increasing revenue for the client
To launch 'Fantastic Beasts and Where to Find Them' in stores nationwide ensuring all product and POS is displayed in all agreed locations to maximise sales
"Thank you to everybody for your hard work for the launch of Fantastic Beasts and Where To Find Them. We had an amazing set up and fantastic results." Victoria Wallace, Customer Marketing Executive, Warner Bros.
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