‘Transformers: The Last Knight’ Character Standee set-up
Results
Average compliance achieved
Number of Stores visited
Amount of POS sited
% set-ups/visits completed
Our response
A conference call between our Central Office and Field Team was held to ensure that all the potential challenges which could occur when setting up a complex unit of this size were considered and potential solutions were discussed ahead of time in an attempt to assure excellent launch compliance
All stores ranged for the ‘Transformers: The Last Knight’ Character Standee were contacted ahead of set-up visits to check that they would accept the set-up of the large Standee to ensure that no investment was wasted. The feedback from these visits was then collated and any stores which reported that they would not accept the set-up were swapped with stores which would
As the Standee consisted of several parts and had complex instructions, eXPD8 liaised with the client and POS agency to arrange for one of the Standees to be delivered early so that we could conduct a trial set-up prior to rest of the set-up calls. This allowed us to ask the merchandisers who completed the trial to feed back any challenges they experienced when building the unit and allowed them to offer tips to the other merchandisers who would be completing the remainder of the calls. Feedback and questions from the trial were then fed back to all parties ahead of launch visits to ensure that set-up calls on the day of launch ran smoothly
Our Central Office and Account Teams were on-hand throughout the time of visits to contact retailers if any challenges occurred
The Character Standees were set-up in 100% of the ranged stores
eXPD8 were also responsible for setting up 815 other units of additional launch POS and the launch was a great success, achieving 95% average launch compliance across 3 retailers
Client
Paramount
Brief
To ensure the 8’-6” (H) x 6’-1” (W) Character Standee was set-up in 100% of the ranged stores to raise awareness and excitement for the launch of one of the biggest releases of the year
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