Warner Brothers – Tenet Case Study

Results

Average compliance achieved
Number of Products merchandised
Amount of POS sited
% set-ups/visits completed

Additional results

  • 88% of all calls were completed by 11am Launch day, with calls carried out Sunday after stores closed to ensure the product was on display from store opening Monday
  • ASDA 2 sided Towers were walked in and successfully set up in 97% of ASDAs
  • Sainsbury’s Shipper Site 2 Tower stock compliance was high at 96% and Chart compliance was strong across ASDA and Sainsbury’s
  • The Launch calls were also utilized for the set up of The Witches, 13,360 copies of The Witches were sited during these visits
  • eXPD8 provided the Client with multiple interim reports across launch day for all chains and provided Final Reports with detailed lists of non-compliant stores for review with the retailers, and have passed these to the eXPD8 retailer implants for additional review
 

Our response

Warner’s biggest film of 2020, Christopher Nolan’s Tenet, launched Monday 14th December. This was a very important launch, the film industry had a tough year with the closure of the cinemas and needed our merchandising expertise in stores to give this film the additional support it deserved for its Home Entertainment debut.