Wonder Woman 1984 – Case Study


Average compliance achieved
Number of Products merchandised
Number of Stores visited
% set-ups/visits completed

Additional results

  • An extra 2,534 sores visited in 3 weeks for pure replenishment post-launch
  • Morrisons New Release Tower POS was walked in and sited in 99% of stores
  • Walked in ASDA Bumper Units were successfully set up in 95% of ASDAs
  • Chart compliance was strong across ASDA and Sainsbury’s achieving 96%
  • Launch calls were also utilized for the replenishment of Warner’s Easter promotions in stores
  • eXPD8 provided the Client with multiple interim reports across launch day for all chains and provided Final Reports with detailed lists of non-compliant stores for review with the retailers, and have passed these to the eXPD8 retailer implants for additional review

Our response

Warner’s Wonder Woman 1984, sequel to 2017’s Wonder Woman, launched Monday 22nd March. This film was a greatly anticipated addition to the DC Comics Universe of films. eXPD8 have previously supported other DC favourites such as Justice League, Aquaman, Birds of Prey and the original Wonder Woman so we were thrilled to get behind the launch of Wonder Woman 1984.