In today’s retail landscape, guesswork is expensive.
Brands that rely on static plans or gut instinct alone are falling behind. The winners? Those who let data drive their decisions in real time, at the shelf, and at scale.
At eXPD8, we know retail execution should be driven by insight, not instinct. That’s why we’ve teamed up with Elm, experts in EPOS data, to deliver a smarter, faster way to take action where it matters most — in-store, at the shelf, and in real time.
Take a look at our latest video to see how our partnership with Elm brings data-led, on-demand retail support to life – and delivers results at speed. And keep reading for more information
What Is Data-Led Activation?
It’s the shift from blanket execution to precision targeting.
Instead of treating every store the same, brands use real-time EPOS data to:
- Spot underperforming stores
- Deploy targeted interventions
- Measure impact instantly
This approach ensures resources are focused where they matter most, making every action intentional, boosting ROI and reducing waste.
What Is “On Demand” – And Why It Matters
On Demand is where insight meets immediate action.
We’ve partnered with Elm, the EPOS data experts, to bring brands a smarter way to stay in control of retail performance.
Elm analyses real-time sales and availability data across your SKUs and retail estate. They identify where things aren’t working – whether that’s a drop in rate of sale, stock that’s not moving, or a promotion that’s fallen flat.
They deliver the insight. We deliver the fix.
That data is pushed into our system and turned into clear, actionable instructions. We then deploy a merchandiser to the exact store with the exact issue and a clear plan to resolve it.
This might mean:
- Getting stock from the backroom onto shelves
- Tidying fixtures or fixing missing SELs
- Ensuring the promotion is set up and compliant
- Resolving inventory mismatches
No guesswork. No wasted visits. Just targeted retail intervention where it’s needed most.
That intel from Elm is pumped into our system, triggering an immediate store visit.
Our merchandisers receive store- and SKU-specific instructions so they can:
- Replenish stock
- Apply missing POS
- Resolve promo compliance gaps
- Tidy the fixture and boost shop-ability
It’s fast. It’s measurable.
And it’s one of the smartest ways to drive rate of sale in the moment.
Case in Point: Here We Flo
Here We Flo, a sustainable period care brand, embraced data-led activation through our Syndicated Actions service. The results were remarkable:
- 115% increase in rate of sale on targeted SKUs post-intervention
- 27% uplift across all SKUs
- Expanded retail reach without increasing headcount
By leveraging data, they transformed shelf presence into sales performance.
Why It Works
Data-driven services empower brands to:
- Fix what’s holding sales back – fast
- Maximise promotional ROI
- Deploy resource where it’ll make the biggest difference
The Bottom Line
There’s a time and place for planned execution — especially when you need flawless day-one activation for promotions, seasonal campaigns or off-shelf displays. That’s about control, consistency, and getting it right first time.
But when it comes to your core range, there’s a smarter way than blanket replenishment.
Data-led activation lets you focus effort where it actually drives sales — using insight to fix what’s broken, boost what’s lagging, and unlock hidden opportunity on the shelf.
Ready to transform your retail strategy?
Discover how data-driven services can elevate your brand’s performance.
Get in contact via hello@expd8.co.uk to chat with one of the team about how we can help your brand reach its full potential.
