Plan now to maximise the peak selling periods for your brand

Summer has arrived. Seasonal retail opportunities are just around the corner. Normality is returning! Brands are planning now to maximise the peak selling opportunities, not just for Summer, but for Back to School, Halloween, Bonfire Night and crucially for the Christmas period. So, what are the trends and how important is it for brands to … Continue reading Plan now to maximise the peak selling periods for your brand

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Will Retail Score Big During EURO 2020… in 2021?

Nick Hornby once wrote in his autobiography Fever Pitch, “The natural state of the football fan is bitter disappointment, no matter what the score”. This is a somewhat depreciative reflection of England’s national sport but nothing else could be truer than when the Euro 2020 Championship was postponed due to the COVID-19 pandemic. Sure, there … Continue reading Will Retail Score Big During EURO 2020… in 2021?

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