brand influence in supermarkets

4 Ways Brands Can Influence Consumer Purchasing Decisions in Supermarkets

Before defining a brand, it is important to separate a brand from a product, to isolate the product from the advertising. A product is anything that is available to a marketplace that might gratify a consumer need. Whereas, a brand covers a warranty of quality and many different tangible and intangible attributes such as design, … Continue reading 4 Ways Brands Can Influence Consumer Purchasing Decisions in Supermarkets

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Effectively Capturing Your Employees' Skills

How effectively capturing your employees’ skills can change your business

I have worked at eXPD8 for almost 2 years, starting as an Admin to now working as a Studio Account Handler. One of my favourite things about working here is how the company makes full use of its employees other skills and interests. I studied Animation at University and graduated with a first, and although … Continue reading How effectively capturing your employees’ skills can change your business

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The future of 4K

The future of 4K

The Ultra-high-definition world has come a long way during my 3 and a half years in the Home Entertainment industry. In 2012 Sony released the world’s first consumer projector using the 4K system, followed by an announcement later in the year that they are producing the world’s first 4K Ultra HD Video Player. The player … Continue reading The future of 4K

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what is field marketing

What is field marketing?

Well the textbook definition of field marketing is “a traditional discipline in direct marketing, it involves people distributing, auditing, selling or sampling promotions on the “field“.” Alternatively it could be defined as “Field marketing involves working on site to connect with markets. As such, it comprises all marketing activities that involve face-to-face contact with the consumer.” … Continue reading What is field marketing?

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