I started working in retail 11 years ago and I have met and worked with some great people & represented numerous clients & been involved with many exciting products and still am! When I first started I knew my aim was to get the staff and managers on side as I knew this would help … Continue reading Why I Like Working in Retail

Field Marketing is an interesting and multi-faceted sector which many people in the wider population have no appreciation of the scale.  Including internal departments where brands have their own service, i.e. not provided by 3rd parties, and applying a loose definition, the industry is worth approximately £1bn p.a. in the UK.  The industry has changed … Continue reading Field Marketing: Vertical Integration

Here at eXPD8, we are lucky to work with brands in all different industries. Our merchandisers are in stores daily, merchandising anything from DVDs and books to batteries and cosmetics, which means we’re constantly able to see how different departments look, feel and perform including which ones look great, and which look like they could do … Continue reading 5 things brands could learn from the in-store beauty department

I know many people who would say I tend to bite off more than I can chew in the choices I tend to make in my life. In the last year, I took on a new role as HR Administration Manager at eXPD8 and a qualification Level 5 for my HR role through the Chartered … Continue reading 5 ways to help find the balance between studying and working

For anyone that doesn’t know the name, Pete Jones, at eXPD8 Central Office, it is a name that is synonymous with “General Merchandising” Clients and “Clare’s Team” after 4 and a half years of service.  So there were quite a few shocked colleagues when it was announced that I was moving to an entertainment-focused product … Continue reading Welcome to the world of Retail Insight…

The video game industry has never been bigger. In 2017 the US video game industry was larger than the film and music industries combined, with more than $108,000,000,000 being spent on video games (Batchelor, 2018). It has also never been more varied, with a huge selection of formats, genres, and models vying for the attention … Continue reading Merchandising in the Digital Age

Meet Harry, he’s an inspiration. Harry is my youngest, though not so young now.  He’s 25 years old.  When Harry was born, he was perfectly ordinary, but after a few months it became apparent that he was special with special needs. Disabilities are complicated; he hasn’t got one clearly identifiable condition, and he’s not quite … Continue reading Meet Harry

Through collaboration we can not only promote your product and increase sales; we can achieve the ultimate goal of enhancing the overall category. Life within the Entertainment team at eXPD8 has come a long way since I joined the company in 2011. Back then we represented two film studios (Sony Pictures and StudioCanal) on an … Continue reading How collaboration can enhance the overall category

eXPD8 and Expedia, two companies with a radically different approach to capitalisation. As you can imagine, with such similar sounding names, people often mix us up. Don’t let these nuances of nomenclature fool you though; both are experts and leaders in our particular (but different) fields. Much like Expedia, eXPD8 were formed around 15 years … Continue reading eXPD8 not Expedia but both industry experts!

Before defining a brand, it is important to separate a brand from a product, to isolate the product from the advertising. A product is anything that is available to a marketplace that might gratify a consumer need. Whereas, a brand covers a warranty of quality and many different tangible and intangible attributes such as design, … Continue reading 4 Ways Brands Can Influence Consumer Purchasing Decisions in Supermarkets