Before defining a brand, it is important to separate a brand from a product, to isolate the product from the advertising. A product is anything that is available to a marketplace that might gratify a consumer need. Whereas, a brand covers a warranty of quality and many different tangible and intangible attributes such as design, … Continue reading 4 Ways Brands Can Influence Consumer Purchasing Decisions in Supermarkets
I have worked at eXPD8 for almost 2 years, starting as an Admin to now working as a Studio Account Handler. One of my favourite things about working here is how the company makes full use of its employees other skills and interests. I studied Animation at University and graduated with a first, and although … Continue reading How effectively capturing your employees’ skills can change your business
I’m writing this Blog on a Sunday, and today I’m working within eXPD8 Central Office as a point of contact for our Field Staff who are in stores setting up for a massive Studio launch tomorrow. Working alongside our retail and studio partners, eXPD8 are a flexible business and available 7 days a week. So … Continue reading The importance of weekend working in retail
What is team spirit and why is this so important to a workplace? Team spirit is crucial to a work environment the stronger the team the stronger the company, by having strong team spirit among colleagues will boost motivation and will enable colleagues to feel a part of a team. Once you have a team with … Continue reading The importance of having strong team spirit
The Ultra-high-definition world has come a long way during my 3 and a half years in the Home Entertainment industry. In 2012 Sony released the world’s first consumer projector using the 4K system, followed by an announcement later in the year that they are producing the world’s first 4K Ultra HD Video Player. The player … Continue reading The future of 4K
Merchandising is so effective as it directly, and indirectly, increases sales! Stock is generally a retailers biggest cost and primarily the most important financial asset to a business. A business needs the sale of this stock, and to make sales, it needs visitors to store and their products and services to be visible and displayed … Continue reading Why is merchandising effective?
Well the textbook definition of field marketing is “a traditional discipline in direct marketing, it involves people distributing, auditing, selling or sampling promotions on the “field“.” Alternatively it could be defined as “Field marketing involves working on site to connect with markets. As such, it comprises all marketing activities that involve face-to-face contact with the consumer.” … Continue reading What is field marketing?
It has now been just over 1 year since I joined eXPD8 and oh my what a journey of career progression it has been. One of the reasons I joined the company was because I wanted to start my post graduate career in a role where I had the opportunity to progress. Since I walked … Continue reading My eXPD8 Journey – Career Progression
After two great years at eXPD8 Field Marketing, Friday 7th of September will be my last day working as part of the Retail Insight Team. I will be going back to University to finish my Adult Nursing course at Derby University. I have thoroughly enjoyed my time working with the Field and Central Office Teams. … Continue reading I would highly recommend working for eXPD8
My birthday is in June. No one has ever bought me a woolly hat for my birthday. Why? No one ever looks ahead… but at eXPD8, like all good retail businesses, whilst everyone else is in bikinis in the sun, we are thinking about boots, hats and scarves! We are just about to enter another … Continue reading eXPD8 is preparing to deliver another successful Q4