I worry a lot about dishwashers. I mean, I really worry about them. I’m always worrying, as I load a dishwasher, that the dishwasher will let me down. I worry about parting the plates, adjusting the gap just wide enough to give every fighting chance I can to the dishwasher. I worry as I turn … Continue reading What Field Marketing Has Taught Me About Dishwashers
Blog
Tracking Retail Space
At eXPD8 we are able to track space at retail in great detail. This not only benefits us when making recommendations and creating strategic plans, but benefits our clients by allowing them to have the knowledge of space changes. This communication means they also know what they should be doing to maximise sales, by knowing … Continue reading Tracking Retail Space
Stress Awareness – A Mental Health Insight
Hi, I’m Derri and I’ve been with eXPD8 for just over 6 years. Poor mental health and stress awareness costs UK employers up to £45 billion each year and many organisations, like eXPD8, are enrolling staff to become Mental Health First aiders, to support and manage wellbeing in the workplace, as well as helping to … Continue reading Stress Awareness – A Mental Health Insight
Vinyl sales in a streaming landscape
It’s impossible to discuss vinyl sales in a streaming landscape, without first discussing CDs. Just 22 million CDs were sold in the UK in 2019. The industry has since reported a drop in CD sales year-on-year since 2003, just two years after the original iPod was launched in 2001. The sleek and small device that … Continue reading Vinyl sales in a streaming landscape
Kickstart Testimonial
When did you join the Kickstart Scheme? I joined eXPD8 through the Kickstart scheme last November and overall, it has been a great and exciting experience – especially for those who have just graduated and have never had a job before. The company has given me an understanding of what it’s like working within teams, … Continue reading Kickstart Testimonial
Marketing To Millennials
What makes you choose to buy something or where to buy it from? Think about your last few purchases. What were the deciding factors that influenced you to hand over the cash? We will each have our own strategies when it comes to making purchasing decisions. Price, hype, brand, ease of getting it, practical need, … Continue reading Marketing To Millennials
Easter – What is it Worth?
Easter is one of the biggest calendar events for retailers across the UK. Tempting shoppers with treats, gifts and seasonal items in addition to beginning sales for the gardening season. In this blog we want to deep dive into consumer habits over this period and moreover, how 2020 changed peoples shopping habits. Easter Consumer Habits … Continue reading Easter – What is it Worth?
Retail Support Services – eXPD8’s Heritage and Vision for 2021
Retail Support Services have never been more important. In a world of online shopping and increasing competition, businesses that can attract, retain and engage the public will thrive and survive. As a business, you require the support of a company who live and breathe retail. We Live and Breathe Retail! With decades of retail heritage … Continue reading Retail Support Services – eXPD8’s Heritage and Vision for 2021
IR35 and Field Marketing
The UK Government’s IR35 guidance, is designed to tackle the problem of “disguised employees”, with the objective of ensuring that contractors pay the same Tax and National Insurance contributions as an equivalent employee. Hiding employees can carry significant cost benefits to a company by avoiding social responsibilities such as paying Employers’ National Insurance or the … Continue reading IR35 and Field Marketing
How Did COVID Affect Mother’s Day in 2020
Mother’s Day is a special day, celebrated across the world, to honour all kinds of mothers. It is an especially big industry in the UK with 73% of consumers buying a Mother’s Day gift in 2019. In fact, gifting is the biggest factor of spending for Mother’s Day, although there are some who choose to … Continue reading How Did COVID Affect Mother’s Day in 2020
