Gaining a national supermarket listing signifies a major milestone for any food and drink brand. So you may be thinking “Why do i need merchandising services?” after all, you’ve hit the big time! …or have you? With huge competition among new companies, it’s great that you have found a way to make your brand stand … Continue reading Why does my brand need merchandising services?
Since the pandemic began, we have been following Government guidelines and continue to do so, for both the wellbeing of our colleagues and the wider community. Communication has been paramount, and we’ve strived to keep our colleagues informed on a daily basis since the beginning. As we enter the next phase and understand what the … Continue reading eXPD8 provide branded, cotton face coverings for all colleagues
Heard of Syndicated Field Marketing? Read ahead to find out how it will change the BWS category landscape in the era of COVID-19. Like almost every other sector, COVID-19 has had a dramatic impact on the UK alcohol market. But it isn’t the first pandemic to have made an impact on the drinking habits of … Continue reading Syndicated Field Marketing – Let’s Raise a Toast!
In the summer of 2018, an unlikely alliance of Future Leaders formed within eXPD8’s wider Central Office community, setting out on an 18-month quest to each earn a professional qualification. There were 9 members of the fellowship in total; 8 creatures from Middle-Management, plus their leader, the greying and wizened Paul (eXPD8’s Group Finance and … Continue reading Future Leaders – The Fellowship of eXPD8
I’m sure by now you will have heard the term ‘Plant Based’? It’s taken the food market by storm in the past few years, hand in hand with a growing public awareness of animal cruelty, food miles, ‘clean eating’ and veganism. Plant based means no animal products or derivatives were involved in an items production … Continue reading Plant Based – what’s the fuss all about?
Each year there is a theme for Mental Health Awareness Week and this year the theme is ‘Kindness’. This may seem like something we all do on a daily basis, but these nine tips will give you some benchmarks and ideas to be kinder to yourself and others! Do not set yourself unrealistic expectations It’s … Continue reading 9 Ways to be kind for Mental Health Awareness Week
The current Covid-19 crisis has highlighted the inflexibility of the Dedicated Field Marketing model in contrast to Syndication. Simplistically, dedicated means working for one brand in many locations, and syndication means working for many brands in one locality. There has long since been a tension between dedicated and syndicated services. Dedication brings some advantages, particularly … Continue reading Syndicated Field Marketing Solutions – the “New Normal”!!
eXPD8 has experience of running both dedicated solus teams as well as syndicated teams. Over the years, clients have wanted to move to a more syndicated approach as there are greater cost efficiencies in doing so – by way of reduced travelling costs, using people appended closer to the store in question. Retail is changing … Continue reading Why syndicated services are the way forward
With lockdown now officially extended, but shopping habits reverting to a (new) normal, more and more brands are looking to regain some traction in the retail environment. It’s been a challenging time for retail, with range rationalisation and space optimisation to focus on maintaining bulk availability of core products. As these revert, brands are looking … Continue reading Don’t miss out… Prepare now with eXPD8, to get your brand back in business
The Government is understandably focusing today on the very immediate impact of Covid-19. In addition to the loss of life, the social and political costs of the NHS being overwhelmed and many 10’s of thousand dying unnecessarily, there is the potential in turn to cause untold damage to the fabric of society and even potentially … Continue reading Health Today, gone Tomorrow