If you’re new to eXPD8 beauty, it’s the specialist Health and Cosmetics division at eXPD8. For years, we’ve been actively supporting brands and retailers in this category, which has led to the formation of a dedicated service offering, delivering flawless execution first time… every time. We took a moment to chat with Clare Johns, Client … Continue reading eXPD8 beauty – A View of the New Brand
There has been a boom in people owning pets since the pandemic started. The population of cats and dogs has grown steadily over the last decade, however it is very noticeable that the pandemic has boosted the amount of pet ownership, as pets play a major role in supporting mental wellbeing and loneliness. As a … Continue reading Pet Retail: How Much is that Doggy in the Window?
Selling high value products in grocery can be tough. Not only are customers less likely to impulse buy due to the price, but products are also more likely to be stolen. Shoplifters are more willing to risk the consequences of getting caught for items of a higher value. According to the Centre for Retail Research, … Continue reading High Value Products: Beware of the Shrink!
Summer has arrived. Seasonal retail opportunities are just around the corner. Normality is returning! Brands are planning now to maximise the peak selling opportunities, not just for Summer, but for Back to School, Halloween, Bonfire Night and crucially for the Christmas period. So, what are the trends and how important is it for brands to … Continue reading Plan now to maximise the peak selling periods for your brand
Father’s Day 2019 saw families focusing on spending time together, celebrating Dad by having a special meal at home causing food and drink sales to be higher than any other factor (such as gifting, or cards). Consumers even rated Tesco as top grocer for Father’s Day. In 2020, we saw an entirely different type of … Continue reading Father’s Day 2021: Making Up For Lost Time
We are proud to announce a reduction in our Gender Pay Gap for the fifth consecutive year! We are reporting our Gender Pay Gap statistics for 2021, despite the suspension of the requirements to do so, as we strongly believe in the need to address the Gender Pay Gap. The numbers shown below are as … Continue reading eXPD8’s Gender Pay Gap April 2021 Report
Here at eXPD8 we are extremely fortunate to have worked on multiple books launches in a variety of retailers across the UK and Ireland. We are proud to be the only merchandising agency which is preferred supplier in Sainsbury’s, ASDA and Tesco, as well as working in Morrisons. This means we can land large scale … Continue reading Books Merchandising: Open a Chapter to Service Excellence
Nick Hornby once wrote in his autobiography Fever Pitch, “The natural state of the football fan is bitter disappointment, no matter what the score”. This is a somewhat depreciative reflection of England’s national sport but nothing else could be truer than when the Euro 2020 Championship was postponed due to the COVID-19 pandemic. Sure, there … Continue reading Will Retail Score Big During EURO 2020… in 2021?
As you may know, eXPD8 is a field marketing agency which provides support services to retailers, suppliers and manufactures across the UK and Ireland. We aspire to deliver service excellence first time… every time. Our main goal is to provide a tailored service to our clients so that they can achieve their business objectives; however, … Continue reading 5 Things You Didn’t Know About eXPD8 Before
Back to School 2021 is set to be different from any other. I’ve worked in Field Marketing for 13 years and spent nearly 6 of these at eXPD8, but nothing has quite been like the last year, for reasons which everyone understands by now. I have worked alongside many exciting brands with a variety of … Continue reading Back to School 2021 – Market Analysis