The current Covid-19 crisis has highlighted the inflexibility of the Dedicated Field Marketing model in contrast to Syndication.  Simplistically, dedicated means working for one brand in many locations, and syndication means working for many brands in one locality. There has long since been a tension between dedicated and syndicated services.   Dedication brings some advantages, particularly … Continue reading Syndicated Field Marketing Solutions – the “New Normal”!!

eXPD8 has experience of running both dedicated solus teams as well as syndicated teams. Over the years, clients have wanted to move to a more syndicated approach as there are greater cost efficiencies in doing so – by way of reduced travelling costs, using people appended closer to the store in question. Retail is changing … Continue reading Why syndicated services are the way forward

With lockdown now officially extended, but shopping habits reverting to a (new) normal, more and more brands are looking to regain some traction in the retail environment. It’s been a challenging time for retail, with range rationalisation and space optimisation to focus on maintaining bulk availability of core products.  As these revert, brands are looking … Continue reading Don’t miss out… Prepare now with eXPD8, to get your brand back in business

The Government is understandably focusing today on the very immediate impact of Covid-19.   In addition to the loss of life, the social and political costs of the NHS being overwhelmed and many 10’s of thousand dying unnecessarily, there is the potential in turn to cause untold damage to the fabric of society and even potentially … Continue reading Health Today, gone Tomorrow

A good night’s sleep doesn’t just mean lots of it, it means the right kind of sleep. If we cooperate with our sleep, we cooperate with our mood, performance and our interpersonal relationships. There can be some very negative effects of sleep deprivation. Ongoing lack of sleep can be a huge risk factor for the … Continue reading How a Good night’s Sleep Can Improve Mental Health

It’s been a tough start to the year to say the least.. but we must remain optimistic. Since we’ve all been advised to stay at home where possible, it’s been interesting to see what people have been doing to pass the time. Being at home can certainly become difficult, so we must take a minute … Continue reading Staying at home: How to Remain Happy & Healthy

Sustainability is one of the key factors widely predicted to play a crucial role in the retail landscape as we move into the 2020s, with the potential to influence the overall success of a retailer. The trend towards environmental consciousness gathered momentum in 2019 with several of the top grocers all pledging ambitious targets to … Continue reading Why Sustainability in Retail is the Current Hot Topic

Seasonal events mean big business in retail. In 2019, Easter sales were worth in excess of a chunky £2bn to the UK Retail Market. What is surprising, specifically around Easter, is the ability for retailers to maximise on sales across an array of categories, whether this be confectionary (the obvious winner!), fresh produce, GM and … Continue reading Easter Retail: What does it mean to the UK Market?

In this blog all about brand storytelling: Powerful method for learning Powerful tool for strategy Powerful means for communicating Power of pictures After such a welcoming first week at eXPD8, what better way to introduce myself than with a little bit about me. My name is Danielle Canepari, and I have recently joined eXPD8 as … Continue reading Brand Storytelling: The Importance Of A Consistent Brand

Final Fantasy VII was released on the 31st of January 1997, more than 23 years ago. It has, in all its various forms, been purchased more than 12,000,000 times. Visually and technically impressive in its time, you can now play the sprawling, 40 hour long JRPG on your phone. It is perhaps an understatement to … Continue reading Final Fantasy VII to Final Fantasy VII: An Analysis