It’s been a year since eXPD8 launched CROWDY, our very own and unique take on crowdsourcing. It’s unique because all our crowd are fully employed by eXPD8, inducted, trained and tablet-equipped Display Reps… no disrespect, but they’re not just a “Chap with an App”. What’s more, there are some 2,400 folks in our crowd, working … Continue reading CROWDY: Are you in with the crowd?
Retailers are always looking for reasons to drive footfall into their stores. Events such as Mother’s, Father’s and Valentine’s Day, Easter, Halloween, Bonfire Night, and of course Christmas, create demand and therefore volume – and Back to School is no different. In fact, these volumes contribute to a substantial percentage of retailers’ annual targets, with … Continue reading Back to School 2023: eXPD8 is Top of the Class
As the HR Business Partner at eXPD8, it is my privilege to witness remarkable journeys within our organisation. I am thrilled to share the inspiring story of Donna, one of our valued colleagues. Donna’s journey serves as a testament to the nurturing environment we strive to cultivate at eXPD8. I had the pleasure of having … Continue reading Working whilst being a carer at eXPD8: A conversation with Donna Rasdale
Mental Health Awareness Week is an annual event that takes place this year from 15th to 21st May. The week is an opportunity to remind ourselves that mental health is a big part of our environment, and that the wellbeing of our colleagues is paramount. Each year the Mental Health Foundation sets a theme. This … Continue reading Mental Health Awareness Week: Just Anxiety?
With the ever-competitive retail landscape it is important that if brands wish to succeed that their products need to be able to stand out from competitors, areas such as product visibility are vital in achieving this. At eXPD8 our Localised Field Marketing approach can maximise visibility and give clients the data necessary when conducting their … Continue reading The Benefits of eXPD8’s Localised Field Marketing Approach
eXPD8 prides itself on treating all colleagues fairly and equally and welcomes the Government action on gender pay inequalities in the workplace. We are delighted to report continued considerable progress in eliminating any gender pay gap in our business and proud to remain ahead of the UK average in 2022. eXPD8 once again reported a … Continue reading eXPD8’s Gender Pay Gap Report for 2022
With rising energy prices, rising inflation, and the rising cost of goods, it could be enough to put you off your Christmas Turkey. As we head into a recession, which is predicted to last for 1-2 years, there comes further pressure and tightening of budgets for businesses that are already dealing with a post pandemic … Continue reading It’s time to take a different approach to your field marketing activity…
In order to optimise sales, brands and retailers require a range of field marketing services to direct the right resource, when and where it’s needed most. That’s why at eXPD8, we support our clients with multiple commercial models including planned, tactical, data-driven, and our new service, CROWDY. CROWDY provides transparency and simple interventions on the … Continue reading CROWDY – Like crowdsourcing, but better!
More and more businesses are monitoring their carbon footprints and putting plans in place to identify what they can do to help reduce their impact on the planet. One of the 5 core pillars of eXPD8’s ‘cOLLABOR8 for Growth’ strategy, is ‘Commit to Corporate Social Responsibility (CSR), and a key part of this is looking … Continue reading eXPD8 tackles recycling for Recycle Week!
eXPD8 is delighted to welcome James Forster who joins the business as Operations Director. James brings a wealth of experience from his 14 years at REL, Cosine & McCurrach. He has extensive experience of field sales and marketing, working with a wide and diverse range of brands such as Unilever, Nestle, AMEX, Britvic, Nokia, LG, Mondelez, … Continue reading James Forster joins eXPD8 as Operations Director
Christmas retail planning is huge. For many brands, it’s the key season to balance the books for the year. It’s therefore essential that brands plan ahead and secure field marketing resource in advance so they are ready to ensure stock is available, visible and selling at the key time. 2022 may not be wreaking havoc on our … Continue reading Time to rethink your field marketing resource for Christmas 2022
At eXPD8 beauty, all our clients are different. Different governance structures. Different product sets. Different outcome requirements. This means, when it comes to delivering execution perfection, first time… every time, we don’t take a one size fits all approach. Rather, we consult, considering a range of requirements which we understand can change at a moment’s … Continue reading eXPD8 beauty retail support: A tailored service that drives sales
