Syndicated Field Marketing Solutions

Syndicated Field Marketing Solutions – the “New Normal”!!

The current Covid-19 crisis has highlighted the inflexibility of the Dedicated Field Marketing model in contrast to Syndication.  Simplistically, dedicated means working for one brand in many locations, and syndication means working for many brands in one locality. There has long since been a tension between dedicated and syndicated services.   Dedication brings some advantages, particularly … Continue reading Syndicated Field Marketing Solutions – the “New Normal”!!

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Don’t miss out… Prepare now with eXPD8, to get your brand back in business

With lockdown now officially extended, but shopping habits reverting to a (new) normal, more and more brands are looking to regain some traction in the retail environment. It’s been a challenging time for retail, with range rationalisation and space optimisation to focus on maintaining bulk availability of core products.  As these revert, brands are looking … Continue reading Don’t miss out… Prepare now with eXPD8, to get your brand back in business

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Health Today, gone Tomorrow

The Government is understandably focusing today on the very immediate impact of Covid-19.   In addition to the loss of life, the social and political costs of the NHS being overwhelmed and many 10’s of thousand dying unnecessarily, there is the potential in turn to cause untold damage to the fabric of society and even potentially … Continue reading Health Today, gone Tomorrow

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Why Sustainability in Retail is the Current Hot Topic

Sustainability is one of the key factors widely predicted to play a crucial role in the retail landscape as we move into the 2020s, with the potential to influence the overall success of a retailer. The trend towards environmental consciousness gathered momentum in 2019 with several of the top grocers all pledging ambitious targets to … Continue reading Why Sustainability in Retail is the Current Hot Topic

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Brand Storytelling: The Importance Of A Consistent Brand

In this blog all about brand storytelling: Powerful method for learning Powerful tool for strategy Powerful means for communicating Power of pictures After such a welcoming first week at eXPD8, what better way to introduce myself than with a little bit about me. My name is Danielle Canepari, and I have recently joined eXPD8 as … Continue reading Brand Storytelling: The Importance Of A Consistent Brand

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