The Entertainer and eXPD8

eXPD8 become the key field marketing partner for The Entertainer

eXPD8 is delighted to announce that after successfully supporting The Entertainer with a year-long trial in selected Tesco stores, they will become The Entertainer’s key field marketing partner across the Tesco UK estate.

Tesco and The Entertainer have recently announced they are extending their partnership to cover the entire Tesco UK business, and the Republic of Ireland from March 2024. The new, multi-year deal will see The Entertainer branded concession in 759 Tesco stores in the UK. Rolling out throughout 2024, this new partnership is the biggest of its kind in the UK. The partnership, which first launched in October 2022 in 35 stores across the UK, sees The Entertainer retain full responsibility for product range, pricing and merchandising across the concession stores.

eXPD8 will support The Entertainer with all elements of in-store merchandising relating to the initial set up and ongoing operation across the concession, from March 2024 onwards.

Speaking about the announcement, Clare Hill, Managing Director of eXPD8 said: “We are thrilled to be the strategic partner that will support The Entertainer with in-store merchandising across the UK and we look forward to delighting Tesco customers with easy access to a great range of toy products and brands. Supporting both The Entertainer and Tesco represents an exciting opportunity for eXPD8 to expand our expertise in the Toy category, and further increase our presence in Tesco stores nationwide. My thanks goes out to all parties involved in the trial, for your hard work and collaborative working, and I look forward to continuing to strengthen our partnership with The Entertainer as we brilliantly execute a nationwide roll-out.”

Nick Hargreaves Chief Operations Officer at The Entertainer said, “The Entertainer are delighted to be partnering with eXPD8 after a successful 15-month trial. During that time, our two businesses have built a strong, collaborative relationship which will stand us in good stead as we introduce our toy offering across the Tesco store estate.  2024 and beyond promises to be an exciting time for all our teams”.