Implementation of Froneri Nuii Products within Sainsbury’s stores

Nuii Ice Cream Sainsburys


Number of Products merchandised
Number of Stores visited

Additional results

  • Visits in 400+ stores within one day.
  • eXPD8 were able to feedback to Froneri with timely information regarding their promotion in store.
  • In excess of 8,000 items were merchandised on launch day.

Our response

  • Working together with Sainsbury’s buying team and store managers to collate a “How to” document for working with frozen goods – it was imperative for our Field Team to follow the correct procedure with regards to the product including how quickly product needed to be moved from one freezer space to another.
  • Briefs were created at our Central Office. These were collated post conference calls with the client to outline the following;
    • Where in store the products were ranged and the relevant plannogram for that space (including what needed to be removed)
    • Delivery information of the SKUs to store
    • Visuals of the relevant products
    • In store procedure for working with frozen product
    • Information regarding Stock on Hand in store and their delivery frequency
  • Compliance questions were loaded to merchandisers tablets the week prior to launch – these being bespoke to the store in question and allowing for key data capture.
  • On launch day, the client was provided with various images and interim updates to make them aware of launch progress. The final report was then provided the day following launch, giving an overview of compliance, images and exceptions.