BIC: Back to School 2022
Results
Number of Products merchandised
Number of Stores visited
Amount of POS sited
% set-ups/visits completed
Additional results
10 chains (including Ireland), 33 waves, with an average Shipper compliance of 77% in the top three grocers
Our response
Shared responsibility for overseeing the campaign across the Tactical team so accurate and timely reporting could be sent to the client throughout each wave, including Day 1 and Day 3 updates and access to all images via PXL8.
