BIC: Back to School 2022
Number of Products merchandised
Number of Stores visited
Amount of POS sited
% set-ups/visits completed
10 chains (including Ireland), 33 waves, with an average Shipper compliance of 77% in the top three grocers
Shared responsibility for overseeing the campaign across the Tactical team so accurate and timely reporting could be sent to the client throughout each wave, including Day 1 and Day 3 updates and access to all images via PXL8.