Clive’s Purely Plants Audit in Waitrose



Average compliance achieved
Number of Products merchandised
Number of Stores visited
% set-ups/visits completed

Additional results

We discovered that the demographic for the vegan/vegetarian category was very low, although price comparison, product placement and stock availability may also have affected sales. Ongoing possibly a promotional offer and a review of store ranging may help.

Our response

Visited stores and discussed with the store management their thoughts on product sales, any issues the store had experienced and possible changes or improvements that could be implemented.