Incomm Gift Card Support in Sainsburys – Q4

Results

Average compliance achieved

Number of Stores visited

% set-ups/visits completed

Additional results

Average compliance achieved: 97% Availability
Number of stores visited: 11,825 (Individual store visits – not sites)
Amount of POS sited: 6,268
Number of Products merchandised: same as ‘Number of products ordered’
Number of Products ordered: 2,115,356 units of products sent out to be merchandised
% of set ups/visits completed: 99% (with 100% completed in the next 48 hours)
8,698 orders processed and despatched
Sainsburys and InComm carried out the following trials to determine if different display and planogram layouts would yield additional sales
- Digital Screen across 50x stores
- Planogram Optimisation – 3x different planograms across 33
- SCO / Greeting Cards Trial across 20x stores
Xmas Shipper implementation and replenishment across 146x stores
97% of Health Check visits completed – to maximise availability outside of our core visits
New Checkout hooks implemented across the main estate stores with a weekly visit frequency – to ease customer purchasing

Our response

Due to the uplift in customer footfall during peak, eXPD8 were tasked with analysing both the gift card stock required to meet customer demand and realigning our visit frequency to also meet the increased demand / sales in stores. The solution provided was to upweight our visit frequency and increase our stock despatches for the best selling lines. The top 10x products were despatched above and beyond our weekly orders and we also scheduled a second visit for top selling stores during the peak period to maximise product availability. We also supported a number of trials throughout Q4 (in select stores) which allowed Sainsbury’s to trial different planograms / category blocking opportunities to determine the best set-up that would yield additional sales for 2023-2024.

Client

Incomm

Brief

eXPD8 provide merchandising support for Incomm within Sainsburys stores on key spaces where gift cards are ranged. Our support ranges from Main Estate to Convenience on varying frequency levels. eXPD8 act as a satellite distribution hub completing the end-to-end fulfilment solution for these stores and walk in the required stock via our merchandising team (who place orders on their call for the relevant stock their store requires). In addition to our in-store responsibilities, we also provide (and have developed / bespoke made) a full reporting suite and photo gallery that is accessible 24/7 – this giving Incomm a transparent view of what is happening at a store by store level in addition to a top line summary on performance by key KPIs across the full estate.

‘Incomm had a fantastic Q4 2022 within Sainsbury’s stores in terms of sales, in store execution and category performance. eXPD8 has helped us to deliver our biggest ever Q4 within Sainsburys, where during the peak trading days, over 20,000 cards were activated in a given day. Some stores also sold over 150 cards of a single brand per day! eXPD8 have been a great support in both in store execution and transparency in sharing that data / results back to us via photographs and key reporting metrics. Thank you for your ongoing support eXPD8 team’. Jo Young - National Account Manager, UK Retail Incomm Payments

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