eXPD8
eXPD8

5 things brands could learn from the in-store beauty department

Here at eXPD8, we are lucky to work with brands in all different industries. Our merchandisers are in stores daily, merchandising anything from DVDs and books to batteries and cosmetics, which means we’re constantly able to see how different departments look, feel and perform including which ones look great, and which look like they could do … Continue reading 5 things brands could learn from the in-store beauty department

eXPD8
eXPD8
eXPD8
eXPD8
meet harry

Meet Harry

Meet Harry, he’s an inspiration. Harry is my youngest, though not so young now.  He’s 25 years old.  When Harry was born, he was perfectly ordinary, but after a few months it became apparent that he was special with special needs. Disabilities are complicated; he hasn’t got one clearly identifiable condition, and he’s not quite … Continue reading Meet Harry

eXPD8
eXPD8
eXPD8 not Expedia but both industry experts!

eXPD8 not Expedia but both industry experts!

eXPD8 and Expedia, two companies with a radically different approach to capitalisation. As you can imagine, with such similar sounding names, people often mix us up. Don’t let these nuances of nomenclature fool you though; both are experts and leaders in our particular (but different) fields. Much like Expedia, eXPD8 were formed around 15 years … Continue reading eXPD8 not Expedia but both industry experts!

eXPD8
brand influence in supermarkets

4 Ways Brands Can Influence Consumer Purchasing Decisions in Supermarkets

Before defining a brand, it is important to separate a brand from a product, to isolate the product from the advertising. A product is anything that is available to a marketplace that might gratify a consumer need. Whereas, a brand covers a warranty of quality and many different tangible and intangible attributes such as design, … Continue reading 4 Ways Brands Can Influence Consumer Purchasing Decisions in Supermarkets

eXPD8