what is field marketing

What is field marketing?

Well the textbook definition of field marketing is “a traditional discipline in direct marketing, it involves people distributing, auditing, selling or sampling promotions on the “field“.” Alternatively it could be defined as “Field marketing involves working on site to connect with markets. As such, it comprises all marketing activities that involve face-to-face contact with the consumer.” … Continue reading What is field marketing?

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eXPD8 planning Q4 in retail

Q4 retail planning starts now!

Q4 – ‘the golden quarter’ – October to December is when we see the biggest volume of our workload come in. The home entertainment market worth £2.7 billion annually and a huge proportion of that comes between October to December. It’s the most exciting quarter for us as in the entertainment area we deal with … Continue reading Q4 retail planning starts now!

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Joining eXPD8? Our training is pretty special, because our people are

Joining eXPD8? Our training is pretty special, because our people are.

Thinking about joining us? Our training is pretty special, because our people are. In any business, people are key, but in our business, we believe people are not just key, but that they are the lock, the handle and the entire door! We employ only the best and because of that, our induction and training … Continue reading Joining eXPD8? Our training is pretty special, because our people are.

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instore field marketing

Bringing The Box Office to the Shopfloor…instore field marketing

ERA Yearbook Often “the rise of digital” can be portrayed as a threatening dark cloud over physical product. It is important to recognise however, the way that considerable digital growth can work alongside physical to build the industry and is still powerful on its own. Physical stores have something that no online retailer can offer … Continue reading Bringing The Box Office to the Shopfloor…instore field marketing

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