Well the textbook definition of field marketing is “a traditional discipline in direct marketing, it involves people distributing, auditing, selling or sampling promotions on the “field“.” Alternatively it could be defined as “Field marketing involves working on site to connect with markets. As such, it comprises all marketing activities that involve face-to-face contact with the consumer.” … Continue reading What is field marketing?
It has now been just over 1 year since I joined eXPD8 and oh my what a journey of career progression it has been. One of the reasons I joined the company was because I wanted to start my post graduate career in a role where I had the opportunity to progress. Since I walked … Continue reading My eXPD8 Journey – Career Progression
After two great years at eXPD8 Field Marketing, Friday 7th of September will be my last day working as part of the Retail Insight Team. I will be going back to University to finish my Adult Nursing course at Derby University. I have thoroughly enjoyed my time working with the Field and Central Office Teams. … Continue reading I would highly recommend working for eXPD8
My birthday is in June. No one has ever bought me a woolly hat for my birthday. Why? No one ever looks ahead… but at eXPD8, like all good retail businesses, whilst everyone else is in bikinis in the sun, we are thinking about boots, hats and scarves! We are just about to enter another … Continue reading eXPD8 is preparing to deliver another successful Q4
Q4 – ‘the golden quarter’ – October to December is when we see the biggest volume of our workload come in. The home entertainment market worth £2.7 billion annually and a huge proportion of that comes between October to December. It’s the most exciting quarter for us as in the entertainment area we deal with … Continue reading Q4 retail planning starts now!
I joined the ERG last year along with Patrick Timbs Reporting Manager. As the representatives for Central Office it is our job to allow input from employees on decisions that will affect them. So what is an Employee Representative Group? To sum it up the ERG provides a channel to talk over future plans and … Continue reading What is an Employee Representative Group?
Thinking about joining us? Our training is pretty special, because our people are. In any business, people are key, but in our business, we believe people are not just key, but that they are the lock, the handle and the entire door! We employ only the best and because of that, our induction and training … Continue reading Joining eXPD8? Our training is pretty special, because our people are.
On July 20th eXPD8 had the amazing opportunity to support the in-store launch, FSDU Set Up and field marketing of NOW That’s What I Call Music! 100 in ASDA! The first of these iconic albums was released in 1983 and in less than a month sold over a million copies. Since then they have continued to … Continue reading NOW THAT’S WHAT I CALL An FSDU Set Up
ERA Yearbook Often “the rise of digital” can be portrayed as a threatening dark cloud over physical product. It is important to recognise however, the way that considerable digital growth can work alongside physical to build the industry and is still powerful on its own. Physical stores have something that no online retailer can offer … Continue reading Bringing The Box Office to the Shopfloor…instore field marketing
Sometimes it feels unreal how different my life is in comparison to how it used to be about a year and two months ago. So many things have changed in a short space of time and it feels like yesterday when I was riding the metro to go to my office in Bucharest, Romania. Now, I … Continue reading My transition to the UK and a whole new experience with eXPD8